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Customers · Case study

77 Bark Ave on 77os

Modern wooden dog crates designed to look like furniture, handcrafted in the USA.

77barkave.com (opens in a new tab)

77 Bark Ave and 77systems share a founder.

What runs on 77os

  • Content Studio

    77os drafts social posts, and each post publishes only after the founder approves it.

  • Press outreach

    77os finds press targets and drafts pitches and follow-ups, and each email sends from Gmail only after the founder approves it.

  • Retailer outreach

    77os finds retail buyers, drafts outreach and follow-ups, and holds each one for the founder to approve.

  • Founder inbox

    77os watches the Gmail inbox for replies and sorts out what needs the founder; it writes drafts and sends nothing on its own.

  • Shopify store

    77os reads the Shopify store’s orders, products and inventory, and prepares store edits such as blog posts, pages, and product and collection changes that go live only after the founder approves them.

  • Paid ads

    77os suggests ad tests and budgets; any spend waits for the founder to approve it and set a cap, and it never spends on its own.

How Approve works at 77 Bark Ave

At 77 Bark Ave, every send, publish and ad spend waits for the founder’s Approve.

An Autopilot On/Off switch controls the scheduled background work, such as research and drafting. Switching it off stops that work; switching it on never removes the Approve step.

Related: Human-in-the-loop automation · Destination verification.

See 77os on your own work

A demo runs one of your loops end to end: prepared, Approved, and verified at the destination.