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Introducing 77osThe business operating system

AI implementation,
Approve-first.

We install 77os, train your team on their real work, and verify outcomes landed.
AI prepares content, sales outreach, ads, creative work, and operations.
Your team makes the calls before anything sends, spends, or publishes.

Book a demoJoin founding waitlist
  • Human Approve
  • Autopilot Off by default
  • Destination verification

Live in production on real businesses.

77osProduct walkthrough
77os Home screen: three decisions waiting in the Needs you queue, ready for Approve
A closer look at 77os.

77os is a business operating system from 77systems. AI prepares content, sales outreach, ads, and operations work. Your team Approves before anything sends, spends, or publishes. Autopilot is Off by default; you can turn it on per desk or per loop as trust builds and leave it off everywhere else. Destination verification and CRM interaction records close the loop where supported — not a chatbot that acts on its own. 77systems installs it, trains the team on their real work, and verifies outcomes landed: implementation and enablement first, with the software as the way it is delivered.

Meet your operating system

01Home

Start with what
Needs you.

Approvals and decisions come to Home. Review what needs your attention, see quiet status on the rest, and keep the work moving.

The decisions, together.

One place to review what needs your attention.

Your team makes the call.

Approve the work when it is ready to move.

The rest stays quiet.

Keep an eye on progress without a wall of alerts.

Works with

Connect your stack — models, CRM, destinations, and more. Not official partnerships.

  • ChatGPT
  • Claude
  • Grok
  • Google
  • Perplexity
  • Apollo
  • HubSpot
  • Salesforce
  • Meta
  • TikTok
  • Pinterest
  • X
  • and more

02Content

From first draft
to Approve.

Generate content. Shape the caption. Review and Approve before publishing.

77os learns from your approvals — testing hooks, captions, and formats in an evidenced loop. Not a chatbot riff.

Your ideas. Your voice. Your decision.

The content loop

Turn a starting point into content your team can work with.

Explore each step

03Sales outreach

Sounds like you.
Sent on your say.

Research prospects and draft personalized sequences in your company’s Writing Style.

Review and Approve before anything sends. Bring replies back to Needs you, ready for follow-up. CRM integration records every interaction for you — an operating evidence record, not a chatbot transcript dump.

Human approval, before every send.

The outreach loop

Research prospects and accounts before starting a conversation.

Explore each step

04Ads

Create. Test.
Approve before spend.

Ads sit alongside Content and Sales outreach — a first-class loop for creative and copy.

Create candidates, test what works, and require Human Approve before spend or publish.

Human Approve, before spend or publish.

The ads loop

Prepare ad creative and copy for the channels you run.

Explore each step

05Creative work

Make it yours.
Then make it happen.

Creative Studio

Your footage.
Ready for its next cut.

Upload a real video. Let AI prepare the edit. Review the result and Approve.

  1. Upload
  2. AI edit
  3. Approve

Writing Styles

Your voice.
Sharper with use.

77os learns from what you Approve — tone, cadence, and what performs — across captions, blogs, outreach, and ads. Edit the work. Keep what holds up in evidence.

CaptionsBlogsOutreachAds

SEO

Know where
the work stands.

See what needs attention, what is in progress, and where evidence is available.

Needs youRunningProven

Settings

Set the system
to fit the business.

Manage connections, appearance, and modules. Choose how the system works with your team. Autopilot is Off by default; turn it on per desk or per loop as trust builds — all, some, or none — and change it any time.

Light mode and dark mode

Autopilot Off by default

More of the business, connected.

  • Answering service
  • Blog writing
  • Financial
  • Product design
  • AI note capture
  • Sales outreach
  • Ads
  • CRM integration
  • SEO
  • Project Design Studio
  • Factory Outreach

For power users, Hood brings Intervene and Machine into view.

How it works

A clear path.
From setup to done.

  1. 01

    Connect the work.

    We map the workflow with your team and connect the tools it needs — including your CRM.

  2. 02

    Prepare the next move.

    Generate content, research prospects, draft outreach, prepare ads to test, and edit real video — in your Writing Style.

  3. 03

    Review and Approve.

    Your team reviews the work. Outreach sends and ads spend only after Human Approve. As trust builds, switch Autopilot on for a desk or a loop and keep Approve on the rest.

  4. 04

    Follow through.

    Review destination evidence where supported. Bring outreach replies back to Needs you — and into your CRM as an operating record.

Destination verification

See the work.
At its destination.

ProofChips surface destination evidence for supported actions, so your team can check what happened after approval. Approvals also feed the next test — hooks, captions, and formats improve from evidence, not chat improvisation. CRM integration records every interaction as an operating evidence record in your CRM.

Human approvalSupported destination checksEvidence alongside the workLearning from approvalsCRM interaction records

77systems, with you.

Software your team
knows how to use.

Hands-on consulting and training, built around the work you already do.

Let’s map your first workflow

White-glove, from the start.

We map your existing workflows, configure the system, and teach your team how to use it — including views shaped to how you work. Full includes white-glove enablement; Heavy delivers complete custom views.

Bring your own AI tools.

Build around the models and tools that fit your business. 77os is flexible across providers — including CRM integration that records every interaction for you.

You keep your data.

Customer data stays yours. Options include a private Supabase included with the OS, or a hardware setup — setup fee + cost of equipment.

A system for your next stage

Start with the work
you need to move.

Explore an idea, build your company online, or bring an existing team onto 77os. Choose the scope that fits.

One-time · not a monthly tier

Setup Sprint

AI on your tools · team train

$3,000one-time

Remote

+$1,500 / day + travel if we come onsite

Book a Setup Sprint

What’s in

  • Map one real loop (content, outreach, or ops)
  • Wire it on tools you already use — ChatGPT / Claude / Grok + email / CRM / Sheets, whatever you have
  • Human Approve before anything sends, spends, or publishes
  • Live dry-run + 60–90 min team train
  • Short SOP so the team can repeat it

What’s not

  • Not 77os seats or ongoing Autopilot
  • Not unlimited consulting
  • Not “AI runs the company”

After the sprint: upgrade path is Basic (one loop on 77os) or Full OS + enablement.

Founding waitlist

Blueprint

Try / Decision Room

Coming soon

Waitlist only

Explore the Decision Room. Join the waitlist for availability.

Join founding waitlist
20% founding offer

Foundation

Build your business online

$2,500/mo

while building

$7,500 start

Create your company in 77os. Agents build the business online.

Book a demo
20% founding offer

Basic

One operating loop

$2,500/mo

$3,500 setup

Start with one focused loop, such as Content → Approve.

Book a demo
20% founding offer

Full

Full OS + enablement

$4,500/mo

$7,500 setup

All desks, with white-glove enablement and views shaped to how your team works — content, outreach, and follow-up in the day-to-day.

Book a demo

Heavy

Complete custom / multi-team

From $6,500/mo

Custom setup

Complete custom views for your business or multiple teams — not one-size chrome. Scoped to how you operate, with enablement for operating and go-to-market workflows.

Book a demo

Setup Sprint = paid train on your stack. Blueprint / Foundation / Basic / Full / Heavy = 77os product ladder.

Foundation builds the business online. Basic operates one loop. Full brings all desks together with white-glove enablement and views shaped to how the team works. Heavy delivers complete custom views for custom and multi-team scope.

Founding offer. Join the founding waitlist for 20% off the first 3 months of Foundation, Basic, or Full monthly fees. Standard start/setup fees apply. The Setup Sprint is not discounted.

Usage. LLM and tool usage is billed separately as pass-through costs or paid directly by the client.

Founding waitlist

Build your next
way of working.

Join the founding waitlist for 20% off your first 3 months of Foundation, Basic, or Full monthly fees. Blueprint is coming soon.

Standard start/setup fees apply. LLM and tool usage is separate.

Submit on this page. We’ll reply to your work email — no app switch.